"There's a rocket in that chorus, huge one from Biond." - Declan Byrne, Triple J.
"This is a song for our generation! Old school dance anthem + modern day social commentary..." - Elsa Silberstein, Triple J.
“It’s powerful, emotive pop at its best, and sees Biond giving her strongest performance yet.” - Purple Sneakers.
LIKE HE NEVER
"The new single cements Biond’s glitter-pop aesthetic, and confessional style song writing." - Fashion Journal
Media release - July 23rd, 2019.
Biond takes you on the night out of your dreams, in new music video for 'Like He Never'.
What do karaoke, retro arcades and 3am kebab runs have in common? They're all the best things to mend a broken heart, of course!
In the Like He Never music video created by celebrated director and Tropfest Winner, Greta Nash, Biond does all of these things while dealing with the emotional aftermath of a broken heart.
The song explores the lonely and shame-fuelled world of modern hook-up culture. “It’s powerful, emotive pop at its best, and sees Biond giving her strongest performance yet.” - Purple Sneakers.
The video sees Biond on the night out of her life with her “Biondtourage”. The idea came organically, says Nash, "Collaborating with our actual friends and shooting in some iconic Melbourne locations has resulted in quite a beautiful ode to a very specific and special time in our lives - it's a loving, neon-soaked ode to friendship and the cathartic power of karaoke."
Nash is known for her honest portrayals of women and relationships, winning awards for Locker Room and Two Piece, amongst others. The video saw her re-unite friends and Tropfest Winning team Max Walter and Gillian Crosby who shot and produced the video.
See full credits below.
"For me, 'Like He Never' is about finding the power in ignoring the people who hold you back in place of having fun with your mates. Collaborating with our actual friends and shooting in some iconic Melbourne locations has resulted in quite a beautiful ode to a very specific and special time in our lives - it's a loving, neon-soaked ode to friendship and the cathartic power of karaoke." - Greta Nash
QUOTES for 'Like He Never'
On one night stands:
"People lie through their teeth to get you into bed... You can think you're starting a relationship and wake up the next day to find out you were just a conquest. I don't know about you, but it leaves me pretty messed up"
"It's impossibly hard to pull yourself together and get back out there knowing there's a real chance you'll be used and discarded. Anyone who's been on Tinder knows what I'm talking about."
“A track about dancing might seem like a cliché, but when you’ve been used, you feel like you’ve lost ownership of your body. It takes all the confidence in the world to get back out there and dance like none of it got to you.”
On hook up culture:
On the video:
"The song is called 'Like He Never', and you'll notice there isn't a love interest to be found. The song's not about them, it's about us and how we heal our confidence and our pride."
Producer - Gillian "Biond-Cè" Crosby
Director - Greta "Gravity" Nash
Cinematographer - Max "Hazer" Walter
First AD - Meg Duncan
Camera Assistant - Axel Debenham-Lendon & Louis Walter
Best Boy/Gaffer - Louis Walter
Production Co-ordinator - Giorgio "Thunderdome" Theodoropoulos
Stills - Ruby "Horizon" Muller
Special thanks to Pixel Alley, Jack Poon of Kbox Karaoke and Lamb, Brunswick St!
Biond as herself
Stephanie "Bed, Bath" Crothers
Atticus "Lightyear" Deering
Liam "Steve" Nguyen
Holly "Jane Bionda" Donoghue
Maddi "Galaxy" Anderson
Isabelle "Belleif" Volope
Kashmi "Wild" Ranasinghe
Casey "Vision" Nguyen